Anyspace
to offer repackaging
opportunities to assist
companies
in reaching
maximum
growth
potential
Anyspace is offering businesses the opportunity
to co-brand with the DirectTo model.
New Rochelle, NY--May 31, 2000-- Anyspace Systems
furthered its commitment to assist businesses in
reaching maximum growth with the announcement that the
Company will provide businesses with the opportunity
to market products and services through the DirectTo
brand. DirectTo is a generic-based network of web
sites. The main web site under the DirectTo Model is a
search engine that targets multiple markets. Companies
gain exposure and wide visibility through the
memorable brand name DirectTo. The brand DirectTo
enables companies to market products and services
directly to users without the threat of product
confusion with competitors. The Company's Integration
Repackaging Model (IRM) is a marketing program created
to assist companies in expanding online visibility.
Companies can integrate corporate content into a
DirectTo web site and expand visibility to broader
markets.
All of the leading search engine portals and
communities only afford advertisers, sponsors, and
partners advertising through banner space. Under the
Integration Repackaging Model, companies can integrate
products and servcies into an entire web site or web
page. Marketing through the DirectTo model provides
companies with scalable and visible results. The
DirectTo Model will bring customers directly to the
advertiser. For instance, an insurance company would
market its products and services through a DirectTo
web site such as DirectToInsurance which users will
gain access through the DirectTo.com search engine.
Anyspace will develop software applications for a
company interested in marketing products and services
through the IRM program. These applications can be
used at the advertiser's corporate portal and at the
DirectTo portal. Anyspace has an experience,
knowledegeable, and capable team of professionals. The
Company has been developing enterprise solutions and
applications for companies for six years. The Company
is a leading developer of innovative applications in a
range of web-based technologies. Anyspace will provide
technical support services for the company's
applications.
No other online portal provde companies with the
opportunity to market products and services through an
entire web site or web page. The benefits of the
DirectTo Model is that the brand name is memorable and
generic-based. If Coca-Cola wanted to advertise
through the IRM program, there would be no confusion
in whose products and services are listed at
DirectToCocoa-Cola.
Most companies recognize the benefits of expanding
visibility beyond the corporate portal. The DirectTo
model provides companies with alternative choices in
expanding visibility on portals that reach millions of
users. With the explosion of the wireless internet
market, corporations that respond to the urgnecy in
providing corporate content via wireless devices will
reap the rewards of reaching customers Anytime,
Anywhere, and in Anyspace.
Note to editors: If you are interested in
viewing additional information on Anyspace, please
visit the Anysapce web page at http://www.anyspace.com/pressnews/
on Anyspace'e corporate information page.
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